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Geração de leads à moda antiga

Uma equipe focada em conquistar novos consumidores interessados pelo produto ou serviço pode ser a melhor maneira de alavancar os negócios

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O básico sobre Branding: como definir sua marca na mente do consumidor?

Uma marca precisa de uma identidade. Independentemente de qual caminho for escolhido, ela deve ser consistente.

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O poder do branding sensorial

Que despertar de desejo é esse que acontece através dos nossos impulsos mais básicos e transforma os aromas, cores e sons em potentes instrumentos de manipulação? É o branding sensorial.

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As redes sociais estão fazendo muito barulho?

Que as redes sociais nos deram voz, ok, todos nós sabemos, o que ainda não percebemos é que elas nos roubaram a audição e, em alguns casos mais críticos, o cérebro.

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Marcas Globais x Marcas Regionais

Quais são as diferenças entre marcas grandes e reconhecidas e marcas regionais? Com certeza você elencou alguns fatores como verba para investimentos em mídias de massa, grandes estruturas, compras em grande quantidade para baratear os preços para o consumidor final, entre outros. Estes são realmente apenas alguns dos fatores, mas o que vemos e sentimos como diferencial é sempre o serviço/produto entregue + atendimento.

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