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Artigos

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Captação de recursos e o marketing de causa

Nos últimos anos, as instituições sem fins lucrativos ou ONGs (Organizações não governamentais), como são mais conhecidas, ganharam ainda mais evidência no cenário nacional.

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4 pontos que você precisa saber sobre atender ao cliente com satisfação

Para iniciar nosso texto sobre satisfação do atendimento ao cliente, hoje começo com um exemplo bem familiar.

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O que fazer quando leitores migram a audiência para o mobile?

Contra números não há argumentos. O mercado de comunicação sabe que o leitor está migrando para o mobile e, se nada for feito, seus projetos podem ser atingidos negativamente pelo cenário. Mas, fica a dúvida: o que fazer neste momento em que tudo muda tão rapidamente?

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As biografias e a liberdade de expressão

Na quarta-feira, 10, o Supremo Tribunal Federal (STF) aprovou, por unanimidade, a publicação de biografias sem prévia autorização dos biografados ou de seus familiares. Uma vitória, a meu ver, da liberdade de expressão.

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Redes Sociais - investir ou não?

É fato, pode conversar com qualquer empresário, e ele dirá que acha arriscado investir em redes sociais e a prova desse comportamento são os contratos de risco feitos por muitas empresas.

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