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Artigos

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Defender o indefensável

É muito mais nas redações do que nas escolas que se aprende a usar o eufemismo. Ele é a arte de usar palavras melífluas e suaves para se comunicar coisas desagradáveis e que possam pesar na opinião pública de forma negativa para o status quo.

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Um toque de mágica! – Influenciando a mente do consumidor

O universo que envolve os segredos da mágica me encanta, mesmo sabendo muitas vezes que estou sendo iludido por um truque, não canso de ver um número sendo executado com maestria por um grande mágico.

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Publicidade digital, crise e oportunidades para sua marca

Retração, alta de juros, dólar alto, momento nada amistoso para a economia brasileira. Hora de parar com a publicidade, guardar ideias na gaveta e esperar a tempestade passar, certo? Errado. É justamente nesses momentos que os melhores empreendedores se destacam e transformam crises em oportunidades.

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Criar versus reagir: a conhecida, mas tão ignorada, dinâmica do mercado

Um princípio fundamental de nossa sociedade contemporânea, eu acredito, é o legado que deixaremos, mesmo com o passar do tempo e das revoluções a acontecer – a tecnológica é a da vez.

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Publicidade mobile: quando e como fazer?

O crescimento no uso dos dispositivos móveis e a popularização da internet trouxeram novas possibilidades para o mundo da publicidade e da propaganda.

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